Tony Glorioso | Designer. Artist. Mentor.

Design

Tesla

Designing a new experience for the launch of Tesla Energy and its solar roof products.

UX Research, Experience Design, Ecommerce

Designing the new Tesla Energy
With the re-integration of SolarCity and launch of the solar roof, Tesla sought a new experience for home owners to shop, plan, and reserve home solar systems.

Persona development

User journey mapping

User flow wireframes

Integrating the new design into the Tesla website
Tesla's primary goal was to reduce friction during the purchase process. We designed a configurator that demonstrated product value, while capturing just information to qualify a customer purchase.

Integrating the new design into the Tesla website
Tesla's primary goal was to reduce friction during the purchase process. We designed a configurator that demonstrated product value, while capturing just information to qualify a customer purchase.

Updated navigation

New UI patterns

Creating the post-reservation experience
Once the reservation is complete, the journey begins. First, we created an experience for customers to schedule their site survey. Then a customer selects additional customization options to determine the amount of solar power desired.

Creating the post-reservation experience
Once the reservation is complete, the journey begins. First, we created an experience for customers to schedule their site survey. Then a customer selects additional customization options to determine the amount of solar power desired.

Site survey and system power

Want to connect?

hello
@tonyglorioso.com

Design

Art

Tony

Want to connect?

hello
@tonyglorioso.com

Design

Art

Tony

T—G

T—G

Tesla

Tesla

Tesla

Designing the new Tesla Energy
With the re-integration of SolarCity and launch of the solar roof, Tesla sought a new experience for home owners to shop, plan, and reserve home solar systems.

Integrating the new design into the Tesla website
Tesla's primary goal was to reduce friction during the purchase process. We designed a configurator that demonstrated product value, while capturing just information to qualify a customer purchase.

Creating the post-reservation experience
Once the reservation is complete, the journey begins. First, we created an experience for customers to schedule their site survey. Then a customer selects additional customization options to determine the amount of solar power desired.

hello
@tonyglorioso.com

T—G

T—G

Tesla

Tesla

Tesla

Designing the new Tesla EnergyWith the re-integration of SolarCity and launch of the solar roof, Tesla sought a new experience for home owners to shop, plan, and reserve home solar systems.

Integrating the new design into the Tesla websiteTesla's primary goal was to reduce friction during the purchase process. We designed a configurator that demonstrated product value, while capturing just information to qualify a customer purchase.

Creating the post-reservation experienceOnce the reservation is complete, the journey begins. First, we created an experience for customers to schedule their site survey. Then a customer selects additional customization options to determine the amount of solar power desired.

hello@tonyglorioso.com

Designing the new Tesla Energy
With the re-integration of SolarCity and launch of the solar roof, Tesla sought a new experience for home owners to shop, plan, and reserve home solar systems.

Integrating the new design into the Tesla website
Tesla's primary goal was to reduce friction during the purchase process. We designed a configurator that demonstrated product value, while capturing just information to qualify a customer purchase.

Creating the post-reservation experience
Once the reservation is complete, the journey begins. First, we created an experience for customers to schedule their site survey. Then a customer selects additional customization options to determine the amount of solar power desired.

hello
@tonyglorioso.com