Promoting the right product to the right person, while integrating retail and experiential innovations.
Promoting the right product to the right person, while integrating retail and experiential innovations.
Ecommerce, Mobile App, Experiential Environments
Ecommerce, Mobile App, Experiential Environments
Ecommerce, Mobile App, Experiential Environments
Sephora Virtual Artist
Designing an AR mobile app that enables users to virtually “try-on” lip, cheek, and lash makeup.
Sephora Virtual Artist
Designing an AR mobile app that enables users to virtually “try-on” lip, cheek, and lash makeup.
In a retail landscape of limitless beauty options, how do we promote the right beauty products to the right customer? All while digitizing Sephora’s really cool, but totally analog in-store beauty support features? In partnership with the Sephora Innovation Lab, the first in a suite of experiential products was the Sephora Virtual Artist—an AR-powered mobile app that enables users to virtually “try-on” lip, cheek, and lash makeup.
The mixed reality application uses progressive AI algorithms that promote products based on skin tone and other purchases made, saving all data and products back to the users’ loyalty account. This data can even be accessed and added to with a Sephora Cast Member’s recommendations, while interfacing with the in-store Beauty Workshop experience (more on that below).
In a retail landscape of limitless beauty options, how do we promote the right beauty products to the right customer? All while digitizing Sephora’s really cool, but totally analog in-store beauty support features? In partnership with the Sephora Innovation Lab, the first in a suite of experiential products was the Sephora Virtual Artist—an AR-powered mobile app that enables users to virtually “try-on” lip, cheek, and lash makeup.
The mixed reality application uses progressive algorithms that promote products based on skin tone and other purchases made, saving all data and products back to the users’ loyalty account. This data can even be accessed and added to with a Sephora Cast Member’s recommendations, while interfacing with the in-store Beauty Workshop experience (more on that below).
Our work led to a 25% increase in add-to-basket rate and a 35% increase in conversions.
As of April 2023, Sephora reported a 200% increase in engagement with the VA feature and a 30% increase in lipstick sales.
Our work led to a 25% increase in add-to-basket rate and a 35% increase in conversions.
As of April 2023, Sephora reported a 200% increase in engagement with the VA feature and a 30% increase in lipstick sales.
How users engage
Teach
Simple, progressive, relevant. Engage through informative content.
How users interact
Play
Effortless, conversational, rewarding. Experiences are fun and authentic.
The user’s content
Inspire
Perceptive, surprising, memorable. Expect the unexpected.
Interaction Design Principles
Defining the Sephora Store of the Future experience.
Interaction Design Principles
Defining the Sephora Store of the Future experience.
How users engage
Teach
Simple, progressive, relevant. Engage through informative content.
How users interact
Play
Effortless, conversational, rewarding. Experiences are fun and authentic.
The user’s content
Inspire
Perceptive, surprising, memorable. Expect the unexpected.
How users engage
Teach
Simple, progressive, relevant. Engage through informative content.
How users interact
Play
Effortless, conversational, rewarding. Experiences are fun and authentic.
The user’s content
Inspire
Perceptive, surprising, memorable. Expect the unexpected.
Designing the Sephora Store of the Future
Bringing to life in-store experiential environments.
Designing the Sephora Store of the Future
Bringing to life in-store experiential environments.
In addition to the Virtual Artist, we designed an interactive in-store experience to further enhance the design principles of Teach, Inspire, and Play. The digital tools included the Beauty Board, which allows customers to browse celebrity and seasonally promoted products, matching to an individuals’ skin tone and other personalized variables.
The guest could also both physically and virtually try-on recommended products, view tutorials, share their favorites via Instagram for others to try, and save their selections directly to their mobile app.
The guest could also both physically and virtually try-on recommended products, view tutorials, share their favorites via Instagram for others to try, and save their selections directly to their mobile app.
In addition to the Virtual Artist, we designed an interactive in-store experience to further enhance the design principles of Teach, Inspire, and Play. The digital tools included the Beauty Board, which allows customers to browse celebrity and seasonally promoted products, matching to an individuals’ skin tone and other personalized variables.
The guest could also both physically and virtually try-on recommended products, view tutorials, share their favorites via Instagram for others to try, and save their selections directly to their mobile app.