Designing the future of AI-powered, personalized ecommerce experiences for luxury fashion.
Designing the future of AI-powered, personalized ecommerce experiences for luxury fashion.
Ecommerce, Mobile and Web Experiences
Ecommerce, Mobile and Web Experiences
Ecommerce, Mobile and Web Experiences
We imagine a Yellow Universe, a world where luxury goods meet the surreal. Commerce is the by-product of curation, artistry, and theatre. Through self-selected journeys, we craft windows that let us see into the fantastic.
Introducing a theatrical composition to shopping across the entirety of a digital fashion commerce experience. Where our browsers become a window to wander, a journey full of wonder.
Focus on the Customer
Embody The Selfridges Brand
Five Pillars for Selfridges Online
A new lens for the world to see things a bit differently, to change the tune of the static sound of luxury…pairing shopping with a flair for the unexpected.
Be Seamless
Connect with Culture
Tell the Story
Surreal Nouveau
Creating a digital window—bringing the iconic theatre of Selfridges merchandising to ecommerce.
Luxury retail has a 6% CAGR since 2003, but looking online, we’re seeing closer to 25% CAGR, as more brands and stores pour more time and energy into building out their capabilities and capacity. What this means in real terms is that while the size of the opportunity is growing, so too is the scale and complexity of the competitive set.
The luxury customer is getting younger, and with this demographic shift comes a shift in values; people are looking to acquire less (but better) stuff, and more depth in the experiences they have. Over 70% of affluent shoppers under the age of 44 purchase luxury goods online but to capture that market, we need to satisfy their need to blend content, culture and commerce.
Immersive Product Experiences
Through expanded product views, rich storytelling, and a robust product and style recommendation tool, the product detail pages become a place of inspiration and envy, versus the highly static blah currently available today.
Curated 5 Minute Style Playlists
As part of the site experience, we added a feature we called 5×5. It’s five style recommendations in five minutes, curated and narrated by one of Selfridges style influencers or buyers. These playlists have interactive keyframes that allow you to view the product and add to cart, all while listening to the style inspiration.
Visual and Sharable Shopping Cart
One of the most abysmal parts of an online shopping experience is the cart, and coincidently this is where we spend all our money! The new shopping cart we envisioned added the products to a surreal scene, based on season and items selected. The work of art that’s created by your shopping additions becomes a fully sharable list, and even a cool image you can post to social media.
Interactive and Shoppable Editorial Content
Featured as part of the overall editorial site content, as well as through product detail pages, we reimagined how to experience style content throughout the website. Every image and detail is fully shoppable, and offers endless pathways to more curated style recommendations and product experiences.
New AI-powered Features
Surreal Nouveau
Creating a digital window—bringing the iconic theatre of Selfridges merchandising to ecommerce.
Luxury retail has a 6% CAGR since 2003, but looking online, we’re seeing closer to 25% CAGR, as more brands and stores pour more time and energy into building out their capabilities and capacity. What this means in real terms is that while the size of the opportunity is growing, so too is the scale and complexity of the competitive set.
The luxury customer is getting younger, and with this demographic shift comes a shift in values; people are looking to acquire less (but better) stuff, and more depth in the experiences they have. Over 70% of affluent shoppers under the age of 44 purchase luxury goods online but to capture that market, we need to satisfy their need to blend content, culture and commerce.
We imagine a Yellow Universe, a world where luxury goods meet the surreal. Commerce is the by-product of curation, artistry, and theatre. Through self-selected journeys, we craft windows that let us see into the fantastic.
We imagine a Yellow Universe, a world where luxury goods meet the surreal. Commerce is the by-product of curation, artistry, and theatre. Through self-selected journeys, we craft windows that let us see into the fantastic.
Introducing a theatrical composition to shopping across the entirety of a digital fashion commerce experience. Where our browsers become a window to wander, a journey full of wonder.
Introducing a theatrical composition to shopping across the entirety of a digital fashion commerce experience. Where our browsers become a window to wander, a journey full of wonder.
Five Pillars for Selfridges Online
A new lens for the world to see things a bit differently, to change the tune of the static sound of luxury…pairing shopping with a flair for the unexpected.
Embody The Selfridges Brand
Focus on the Customer
Be Seamless
Connect with Culture
Tell the Story
New AI-powered Features
New AI-powered Features
Immersive Product Experiences
Through expanded product views, rich storytelling, and a robust product and style recommendation tool, the product detail pages become a place of inspiration and envy, versus the highly static blah currently available today.
Curated 5 Minute Style Playlists
As part of the site experience, we added a feature we called 5×5. It’s five style recommendations in five minutes, curated and narrated by one of Selfridges style influencers or buyers. These playlists have interactive keyframes that allow you to view the product and add to cart, all while listening to the style inspiration.
Visual and Sharable Shopping Cart
One of the most abysmal parts of an online shopping experience is the cart, and coincidently this is where we spend all our money! The new shopping cart we envisioned added the products to a surreal scene, based on season and items selected. The work of art that’s created by your shopping additions becomes a fully sharable list, and even a cool image you can post to social media.
Interactive and Shoppable Editorial Content
Featured as part of the overall editorial site content, as well as through product detail pages, we reimagined how to experience style content throughout the website. Every image and detail is fully shoppable, and offers endless pathways to more curated style recommendations and product experiences.
