Samsung

Samsung

Samsung

As part of an engagement with the Samsung Innovation Lab, my team at Fuseproject began to think about the television not as a consumer product, but as part of our home and of our daily life. We asked…”What if the TV display in our homes delivered more than just the expected content experience? And what if the TV seamlessly transformed into décor when not in use?”


As part of an engagement with the Samsung Innovation Lab, my team at Fuseproject began to think about the television not as a consumer product, but as part of our home and of our daily life. We asked…”What if the TV display in our homes delivered more than just the expected content experience? And what if the TV seamlessly transformed into décor when not in use?”

Product Design, Mobile App, Device UI

Product Design, Mobile App, Device UI

Product Design, Mobile App, Device UI

The Frame TV

One of the primary solutions for enabling the TV’s integration into interior design was the proposed interface of “Art Mode.” This became as important a design challenge as the form itself. One of the aspects that took much prototyping to get right was the ability to respect the integrity of the art and make it appear as tactile, not just digital images. After reconfiguring and implementing new brightness settings, we achieved an incredible likeness to physical art.

In addition, the brightness sensor automatically adjusts the image based on the ambient room lighting, helping the artwork remain as close to the original as possible. The result is art that blends in the environment in the same way that printed photography or a painted canvas would look.

Experience Mapping


We first established core experience principles to offer a lens for developing and evaluating concepts— helping us to gain alignment across departments, and facilitating product/feature prioritization.

The Frame TV


One of the primary solutions for enabling the TV’s integration into interior design was the proposed interface of “Art Mode.” This became as important a design challenge as the form itself. One of the aspects that took much prototyping to get right was the ability to respect the integrity of the art and make it appear as tactile, not just digital images. After reconfiguring and implementing new brightness settings, we achieved an incredible likeness to physical art.

In addition, the brightness sensor automatically adjusts the image based on the ambient room lighting, helping the artwork remain as close to the original as possible. The result is art that blends in the environment in the same way that printed photography or a painted canvas would look.

How users engage

Immersive

Dramatic, sophisticated, complete. Sweep me up. Take me away.


How users interact

Seamless

Effortless, magical, fluid. Surprise me with magical continuity.


The user’s content

Personal

Perceptive, intuitive, organized. You get me. I belong.


The user’s environment

Integrated

Harmonious, distinctive, considered. Everything falls into place.

Experience Mapping


We first established core experience principles to offer a lens for developing and evaluating concepts— helping us to gain alignment across departments, and facilitating product/feature prioritization.

How users engage

Immersive

Dramatic, sophisticated, complete. Sweep me up. Take me away.


How users interact

Seamless

Effortless, magical, fluid. Surprise me with magical continuity.


The user’s content

Personal

Perceptive, intuitive, organized. You get me. I belong.


The user’s environment

Integrated

Harmonious, distinctive, considered. Everything falls into place.

Research and Interface Design
Research and Interface Design

Tactile UI Design (almost skeuomorphic)

As we started concepting the on-screen UI, we wanted the interface to take on the tactile experience we were bringing to the display. We iterated with various explorations of textured backgrounds, drop shadows, and layers of white and off-white colors to create the sense of paper-like tactility.


Art and Entertainment Modes

We first called the art mode “Chameleon”, activating back facing sensors to blend the TV into the wall, or you could add art to give the TV a distinctive place in the interior design. This idea was ultimately the birth of the Art and Ambient TV modes that are integrated into all new Samsung smart TVs.

Tactile UI Design (almost skeuomorphic)

As we started concepting the on-screen UI, we wanted the interface to take on the tactile experience we were bringing to the display. We iterated with various explorations of textured backgrounds, drop shadows, and layers of white and off-white colors to create the sense of paper-like tactility.


Art and Entertainment Modes

We first called the art mode “Chameleon”, activating back facing sensors to blend the TV into the wall, or you could add art to give the TV a distinctive place in the interior design. This idea was ultimately the birth of the Art and Ambient TV modes that are integrated into all new Samsung smart TVs.

Tactile UI Design (almost skeuomorphic)

As we started concepting the on-screen UI, we wanted the interface to take on the tactile experience we were bringing to the display. We iterated with various explorations of textured backgrounds, drop shadows, and layers of white and off-white colors to create the sense of paper-like tactility.


Art and Entertainment Modes

We first called the art mode “Chameleon”, activating back facing sensors to blend the TV into the wall, or you could add art to give the TV a distinctive place in the interior design. This idea was ultimately the birth of the Art and Ambient TV modes that are integrated into all new Samsung smart TVs.

Desigining the Mobile App
Desigining the Mobile App

Art Mode

The Samsung Collection is an initial feed of curated images, organized by collection type, i.e. Landscape.

My Collection allows for users to upload their own images, view recently set images, and view subscriptions to premium art feeds.


Mat and Room Settings

The frame settings allow users to further customize their experience, setting preferred mat aesthetics, color temp, brightness, and motion detection, etc.

Want to connect?

Tony Glorioso © 2024

Want to connect?

Tony Glorioso © 2024