AGENCY
Hero DIgital
The Starwood Labs group sought an innovative approach to launching their new property in Bellevue, WA—their first W Hotels opening in America in the past 7 years.
Hotel Launch Campaign
CODEX / Crack the Code
AR Mobile Experience
Imagine scanning the rooms of exotic W hotels throughout the world, searching for Heirocryptics, the language of those in the know. Decoding each character, you unlock VIP experiences best suited for those like you, those you live and personify the W lifestyle. This is how you crack the CODEX.
Event Space + Projection Design
Casting the characters of our own design, the walls of the W Bellevue are illuminated with the presence of a new urban verse—a chorus that celebrates a birth—and a city that welcomes those who know, and don’t need to speak to tell their story.
Social Activation + Streaming Content
Launch parties are not for the faint of heart, then again, neither is the W lifestyle. Set in a world between worlds, armed with filters, streaming content, and social sharing booths, you embrace the wonders of an environment designed to celebrate the duality, dare it be the duplicity, of the lives we lead.
Social Filters + Launch Campaign
Let the moment you share not last too long, but let it long stand in the minds who envy your authenticity. For it is in giving that we receive, and in sharing that we are worshipped.
