Sodastream

AGENCY

Fuseproject

MIX is the first SodaStream machine to be connected to the cloud, with a touch screen that lets you browse recipes and perfectly customize your beverage. The Fuseproject digital team conceived the on-device interface, and the smartphone mixing app and social gathering place.

With an intuitive interface architecture, the screen guides you to select the type of beverage you want to make, the size of bottle you are using, and the level of carbonation you want.

Mobile App + Interaction Design

One hit of the “Go” button, and MIX does the rest of the work for you. A corresponding app lets users browse recipes others have posted—by selecting ones you like, you can send them directly to the screen on your machine via Bluetooth and have the recipe ready to go.

Magic in the Making

To celebrate the unveiling of MIX, the design crew at Fuseproject designed the Alchemy Lounge—a pop-up mixology bar right in the heart of Teatro Versace during Salone del Mobile, the annual design show in Milan. We were inspired by the idea of a magical transformation—what were once familiar drinks, now mixed into new life.

The bar itself is built like a futuristic spacecraft, with symmetric geometry expressed in different materials: copper, plywood, steel rods and mylar. The inside of the bar is cognizant of a laboratory, where guests can order cocktails they could have only read about in some Gibson novel.

Completely surrounding the lounge were Versace mirrored walls, adding a sense of infinity to the Alchemy Lounge’s central environment. Complementing the lounge were a series of custom copper-toned print posters, apparel, promotions, and product videos and photography.