Sephora

In a retail landscape of limitless beauty options, how do we promote the right beauty products to the right customer? All while digitizing Sephora’s really cool, but totally analog in-store beauty support features? In partnership with the Sephora Innovation Lab, the first in a suite of experiential products was the Sephora Virtual Artist—an AR-powered mobile app that enables users to virtually “try-on” lip, cheek, and lash makeup.

The mixed reality application uses progressive algorithms that promote products based on skin tone and other purchases made, saving all data and products back to the users’ loyalty account. This data can even be accessed and added to with a Sephora Cast Member’s recommendations, while interfacing with the in-store Beauty Workshop experience (more on that below).

The Beauty Board and Digital Guides

In addition to the Virtual Artist, we designed an interactive in-store experience to further enhance the design principles of Teach, Inspire, and Play. The digital tools included the Beauty Board, which allows customers to browse celebrity and seasonally promoted products, matching to an individuals’ skin tone and other personalized variables.

The guest could also both physically and virtually try-on recommended products, view tutorials, share their favorites via Instagram for others to try, and save their selections directly to their mobile app.