ORI

AGENCY

Fuseproject

Cities such as London, Seattle, San Francisco and almost everywhere else are seeing an influx of young professionals, yet those urban centers are more expensive and more condensed. People are seeking smaller living spaces as an economic opportunity,

and while it meshes well with notions of sustainability, the question Ori is tackling is: How do we accommodate a living room, bedroom, closet and office space in a teeny tiny 200-300 square feet apartment?

The Ori app, mirroring the brand’s foldable geometries, enables users to seamlessly transform their home Ori unit with the touch of a button. From anywhere in the world, the user can simply touch the icon for Living Room, Office or Bedroom, and the unit will shift to its pre-settings. In this way, if you have a friend coming over after work, you can tap Living Room and have your home ready to go.

Or, after you leave in the morning, you can tuck your bed away without having to make it.

The app also lets users dive into deeper customizations in order to make their unit perfect for them. The same icons from the app also appear on the on-device interface, with intuitive arrows to guide the user to move the unit manually.

The on-device interface, a seemingly stark black pyramid, comes to life with a motion sensor that lights the icons from underneath. Every bit of the digital experience of Ori is meant to feel like magic, at home or remotely.