AGENCY
Critical Mass
As Nissan/Infiniti’s digital partner, CM has led a wide range of projects—from global website redesigns and dealer VR applications, to model year event launches, and social content.
While considering new ways to drive content for campaign initiatives, CM developed multiple programs that delivered broadcast-quality video assets with beautiful storytelling, that could be activated in any channel.
Video Content Production / Social Campaign
Infiniti x The Explorers Club
For years, Infiniti has been a premier sponsor of The Explorers Club, an association dedicated to promoting the scientific exploration of land, sea, air, and space by supporting research and education. Given the anniversary of the Apollo moon landing,
The Explorers Club held an honorary dinner where we got to hang out with Buzz Aldrin, Charlie Duke, and more otherworldly explorers. As part of this event, we held interviews, created video assets, and launched a social campaign to commemorate the years of explorers and their awesome achievements.