Drive cruise ticket demand
Create greater brand affinity and differentiate NCL in a crowded market in a way that stimulates demand
Redesign the consumer booking flow with a focus on delivering a compelling user experience
Show, don’t tell, the Feel Free experience
Drive onboard revenue
Tailor by the Nature of the Trip
Meet Each Guest at their Level of Cruise Experience
Increase Enjoyment on Day One
Engagement with BGE Prior to Boarding
Capture Percentage of Guests with Online Check-in
Deepen the Guest Relationship
Improve Guest Communication
Reduced Pier and Onboard Operational Dependency
Browse
Search / Recommendations / Lifestyle Filters / Ratings & Reviews / Promotions
Inspirational content that establish clear value proposition and unguided exploration of cruise destinations and dates through discovery capabilities.
Book
Reserve / Easy Pay / Guided Checklists / Easy Check-In
Guided cruise configuration—number of rooms, number of guests, room type, price, view, ship location, deck, room location.
Explore
Search / Recommendations / Lifestyle Filters
Directed exploration of things to do and things to buy through discovery capabilities.
Plan
Calendar / Scheduling / Search & Browse Activities
Calendar capability that enables a booked guest to plan their trip, browse and book activities and shore excursions, and schedule personal events
Features to address identified pain points.