Creating a destination where musicians can come to get the tools and knowledge they need to create musical magic.
Creating a destination where musicians can come to get the tools and knowledge they need to create musical magic.
Ecommerce, Mobile and Web Experiences
Ecommerce, Mobile and Web Experiences
Ecommerce, Mobile and Web Experiences
Musician First
Letting musicians self-select, build a D’Addario experience around the identity they choose, and make informed choices with what they know best—sound.
Musician First
Letting musicians self-select, build a D’Addario experience around the identity they choose, and make informed choices with what they know best—sound.
Building the New D'Addario Experience
Designing two focus areas to enrich the musician shopping experience.
Building the New D'Addario Experience
Designing two focus areas to enrich the musician shopping experience.
Product
Technical Information
Shopping Innovation
Product Variations
Product
Technical Information
Shopping Innovation
Product Variations
Deconstructing Music
Performance
Inspiration
Knowledge Sharing
Deconstructing Music
Performance
Inspiration
Knowledge Sharing
Identify Yourself
Progressive shopping experience that builds self-selecting filters into the site content.
Identify Yourself
Progressive shopping experience that builds self-selecting filters into the site content.
Build Your Sound
Custom shopping tools based on a musician's instrument and sound preferences.
Build Your Sound
Custom shopping tools based on a musician's instrument and sound preferences.
Performance to Product
Knowledge sharing to support musicians in their journey, while promoting the right product.
Performance to Product
Knowledge sharing to support musicians in their journey, while promoting the right product.
Making it Yours
Product personalization tools to bring to life your perfect arrangement.
Making it Yours
Product personalization tools to bring to life your perfect arrangement.
