Tony Glorioso | Designer. Artist. Mentor.

Design

CLEAR

The Secure Identity Company.™

Enterprise Software, Mobile App, Connected Devices, Brand and Marketing

Reimagining CLEAR
I led the North Star product and design strategy and four design teams to reimagine the CLEAR experience across our enterprise and consumer products.

CLEAR1

CLEAR1 includes our identity verification products and Partner Console—an enterprise platform for managing identity verification and fraud.

CLEAR Travel

CLEAR Travel includes our airport experiences for Members and Ambassadors—all products to support our enrollment centers and verification lanes.

CLEAR Digital

CLEAR Digital includes our mobile and web products—our mobile app, web enrollment, and Concierge booking flows.

Creative

Creative includes the strategy and production of the physical, digital, and video assets for all Product and Marketing channels.

CLEAR1
In a world of AI, identity matters more than ever.

Built for Self Service

Empower partners to build, configure, and operate independently—without reliance on CLEAR teams.

Simple but Powerful

Make complex systems feel intuitive—while preserving the flexibility and control partners need.

Built for Self Service

Empower partners to build, configure, and operate independently—without reliance on CLEAR teams.

Simple but Powerful

Make complex systems feel intuitive—while preserving the flexibility and control partners need.

Smart Guidance

Provide the right level of guidance at the right moment—adapting to user expertise and workflow stage.

Smart Guidance

Provide the right level of guidance at the right moment—adapting to user expertise and workflow stage.

Faster, more powerful verification search

70->88%

Increase to identity verification rate

30%

Reduction in partner onboarding time

Faster, more powerful

verification search

70->88%

Increase to identity

verification rate

30%

Reduction in partner

onboarding time

Defining the CLEAR1 North Star Design Vision
Reimagining the console as a self-serve enterprise platform—intuitive, guided, and built to give partners clarity and control.

Opportunity #1: Guided Onboarding

First Time Setup

First time users are given multiple ways to build their first project depending on technical acumen

AI agent serves as a knowledge base to answer any and all questions regarding CLEAR 1 functionality and project configuration

Process overview provides quick insight into ease of setup and integration

First Time Setup

First time users are given multiple ways to build their first project depending on technical acumen

AI agent serves as a knowledge base to answer any and all questions regarding CLEAR 1 functionality and project configuration

Process overview provides quick insight into ease of setup and integration

Dynamic Homepage

Homepage dynamically adjusts to surface the most relevant and helpful action depending on project status

AI agent can provide integration assistance and answer developer questions, referencing CLEAR 1 technical documentation

Dynamic Homepage

Homepage dynamically adjusts to surface the most relevant and helpful action depending on project status

AI agent can provide integration assistance and answer developer questions, referencing CLEAR 1 technical documentation

Dashboard

Homepage becomes an analytics view to monitor live projects

Rich filtering allows for customized views; with links to verification sessions when troubleshooting drops in performance

AI agent can tailor the view for the user, while also offering high level insights on how projects are performing

Dashboard

Homepage becomes an analytics view to monitor live projects

Rich filtering allows for customized views; with links to verification sessions when troubleshooting drops in performance

AI agent can tailor the view for the user, while also offering high level insights on how projects are performing

Opportunity #2: AI Assisted Configuration

Opportunity #2:

AI Assisted Configuration

Simplified Templates

Wider variety of templatized projects based on common use cases across industries showcases full CLEAR 1 offering, while also reducing the need for manual granular configuration

AI Configuration

Customers can consult with CLEAR1’s AI agent who can easily build a custom configuration based on their unique needs

Check Configuration

Identity check types will be consolidated and simplified for clarity, comprehension and greater flexibility

This new framework can easily scale as needed as new check types are introduced

Opportunity #3: Self Service Features

Verification Tracking

A revamped verifications page prioritizes investigation; offering relevant analytics, rich filtering and sorting, and customizable options for the partner’s repeated and regular use

Investigation Tools

Verification details offer customers a view of a user’s session and identity, with human-readable explanations for failure

Short-cuts to remediate are provided through suggested actions, allowing customers to request reverification instantly

Fraud signal detection is visualized on collected doc and selfie images

Bringing it to Life: 5 Primary Sprints

Bringing it to Life:

5 Primary Sprints

Redesign

Restyling of global elements lays the foundation for more major refactoring to come; while also reflecting the CLEAR brand more intentionally

Navigation layout and styling
Page-level sub-navigation
Page titles
Buttons / primary page actions

Templates

Templates offer pre-configurations to reduce misconfiguration of projects, while aligning with how CLEAR 1 positions and sells use-cases to partners externally

6x faster, more powerful verification search for partners, solutions engineering, and CLEAR internal Member Care

New API for integrated partners
New UI framework to support adding of additional helpful filters
Ability to search by custom field and date range

Analytics

New analytics view based on role and permissions that allow a configurable high-level view and deep-dive across verification sessions, user completion rates, and security risks

Checks

Consolidation of all project-level configuration and settings within a single destination

Unified international corroboration within a single project
Dynamic display of options based on user roles; CLEAR Admins have more control without engineering effort