How the meeting place of data and design enabled us to build a car configurator worthy of BMW. While leading the design team at Critical Mass, we designed the all new BMW Build-Your-Own website vehicle configurator.
How the meeting place of data and design enabled us to build a car configurator worthy of BMW. While leading the design team at Critical Mass, we designed the all new BMW Build-Your-Own website vehicle configurator.
Website Design, Mobile App, Ecommerce
Website Design, Mobile App, Ecommerce
Website Design, Mobile App, Ecommerce
BMW
Build Your Own
BMW “Build Your Own”
BMW “Build Your Own”
Dynamic and AI-Driven
Data and AI tools are used to create a more personalized experience from selecting a vehicle through to choosing features.
Real-time Inventory
Local dealer inventory is pulled into the experience and updated real-time as the vehicle is customized.
Dynamic and Data Driven
Data is used to create a more personalized experience from selecting a vehicle through to choosing features.
Real-time Inventory
Local dealer inventory is pulled into the experience and updated real-time as the vehicle is customized.
Immersive Vehicle Views
Larger and more realistic views and interactions of the vehicles are available from exterior to interior.
Benefits over Features
Going beyond just listing the features to explain the real world benefits. What’s the right choice for my lifestyle.
Immersive Vehicle Views
Larger and more realistic views and interactions of the vehicles are available from exterior to interior.
Benefits over Features
Going beyond just listing the features to explain the real world benefits. What’s the right choice for my lifestyle.
+41%
Higher Build Completion
+14%
More Lead Form Submissions
+5%
Lead-to-Sale Conversion Rate
+41%
Higher Build Completion
+14%
More Lead Form Submissions
+5%
Lead-to-Sale Conversion Rate
+41%
Higher Build Completion
+14%
More Lead Form Submissions
+5%
Lead-to-Sale Conversion Rate
BMW
Design System
BMW wanted to take its design language in bold new directions.
From establishing a Figma-based design system across their digital products to completely reimagining their resulting product experiences, we helped BMW forge the new industry standard.
BMW Design System
BMW Design System
BMW wanted to take its design language in bold new directions.
From establishing a Figma-based design system across their digital products to completely reimagining their resulting product experiences, we helped BMW forge the new industry standard.
AR/MR Insight App
AR/MR Insight App
We designed a mixed-reality experience to showcase the power of electric technology. With BMW Insight activated on their device, viewers see through the car and glimpse the innovative electric technology that powers the BMW 530e. It’s an easy-to-use way to understand how superior engineering makes BMW vehicles truly unparalleled.
AR/MR Insight App
We designed a mixed-reality experience to showcase the power of electric technology. With BMW Insight activated on their device, viewers see through the car and glimpse the innovative electric technology that powers the BMW 530e. It’s an easy-to-use way to understand how superior engineering makes BMW vehicles truly unparalleled.