Tony Glorioso | Designer. Artist. Mentor.

Design

Berkshire Hathaway

Berkshire Hathaway sought an innovation approach to evolving their web properties—one that could solve for both external customer home shopping needs, and internal agent and listing management.

UX Research, Product Strategy, Web and Mobile Experiences

Berkshire Hathaway Home Services
Developing a new product strategy and digital experience—for both internal and external audiences.

Immersive Storytelling

Capture the rich stories and long-term relationships of BHHS, agents, customers and homes in the home buying and selling process.

Providing News & Updates
Elevating Property Narrative
Showcasing Customer Stories
Elevating Agent Stories
Elevating Office Stories
Elevating Franchisee Stories
Elevating BHHS Stories

Frictionless Browsing

Deliver a seamless, uninterrupted home browsing experience for customers.

Connecting Agents & Customers
Simplifying Search
Browsing & Comparing Homes
Booking Homes
Utilizing Map Tools
Communicating Seamlessly
Continuing From Anywhere
Calculating & Budgeting
Providing Support

Personalized Account Management

Provide robust notification and account management tools for customers.

Onboarding & Registration
Managing Notifications
Saving Content
Collaborating with Others
Saving Data
Viewing Today's Agenda
Progressive Profiling
Recommending Services

Experience Audit
Conducted a thorough audit of existing digital properties across analytics, content strategy, technology, and creative.

Feature Prioritization
Facilitated a workshop to review areas of focus, personas, and features, then prioritize the core feature set, aligning on a high-level experience strategy.

Feature Prioritization
Workshop to review areas of focus, personas, and features, then prioritize the core feature set, aligning on a high-level experience strategy.

Audience Segmentation and Persona Definition
Conducted user research, audience analysis, and developed personas to define what the experience needs to address.

Your Next Chapter

Designed experience models to bring to life the new strategy, with a focus on illustrating the defined priorities.

Tone

Your trusted advisor.

Style

Narrative, with cinematic awe.

Interaction model

Sequential moments.

Brand Positioning

Leverage BHHS brand authority and influence, creating a sense of own-able prestige through the customer and experience.

Agent Positioning

The agent is your trusted advisor and mentor, an editor with valuable perspective on your story.

Content Positioning

BHHS speaks with an elegant and aspirational tone. Craft an inclusive and supportive voice.

Simplifying Search
One of the primary priorities identified was to make search easier, while providing relevant market and agent insights.

Elevating Agent Stories
A key marker for success in the new experience was elevating BHHS agents by providing a destination for editorial content.

Agent Spotlight
Creating an almost microsite-like experience, the agent spotlights featured robust landing pages, with bios, promoted content, and associated listings.

Want to connect?

hello
@tonyglorioso.com

Design

Art

Tony

Want to connect?

hello
@tonyglorioso.com

Design

Art

Tony

T—G

T—G

Berkshire Hathaway

Berkshire Hathaway

Berkshire Hathaway

Berkshire Hathaway Home Services
Developing a new product strategy and digital experience—for both internal and external audiences.

Experience Audit
Conducted a thorough audit of existing digital properties across analytics, content strategy, technology, and creative.

Feature Prioritization
Facilitated a workshop to review areas of focus, personas, and features, then prioritize the core feature set, aligning on a high-level experience strategy.

Feature Prioritization
Workshop to review areas of focus, personas, and features, then prioritize the core feature set, aligning on a high-level experience strategy.

Audience Segmentation and Persona Definition
Conducted user research, audience analysis, and developed personas to define what the experience needs to address.

Your Next Chapter

Your Next Chapter

Your Next Chapter

Designed experience models to bring to life the new strategy, with a focus on illustrating the defined priorities.

Simplifying Search
One of the primary priorities identified was to make search easier, while providing relevant market and agent insights.

Elevating Agent Stories
A key marker for success in the new experience was elevating BHHS agents by providing a destination for editorial content.

Agent Spotlight
Creating an almost microsite-like experience, the agent spotlights featured robust landing pages, with bios, promoted content, and associated listings.

hello
@tonyglorioso.com

T—G

T—G

Berkshire Hathaway

Berkshire Hathaway

Berkshire Hathaway

Berkshire Hathaway Home ServicesDeveloping a new product strategy and digital experience—for both internal and external audiences.

Experience AuditConducted a thorough audit of existing digital properties across analytics, content strategy, technology, and creative.

Feature PrioritizationFacilitated a workshop to review areas of focus, personas, and features, then prioritize the core feature set, aligning on a high-level experience strategy.

Feature PrioritizationWorkshop to review areas of focus, personas, and features, then prioritize the core feature set, aligning on a high-level experience strategy.

Audience Segmentation and Persona DefinitionConducted user research, audience analysis, and developed personas to define what the experience needs to address.

Your Next Chapter

Your Next Chapter

Your Next Chapter

Designed experience models to bring to life the new strategy, with a focus on illustrating the defined priorities.

Simplifying SearchOne of the primary priorities identified was to make search easier, while providing relevant market and agent insights.

Elevating Agent StoriesA key marker for success in the new experience was elevating BHHS agents by providing a destination for editorial content.

Agent SpotlightCreating an almost microsite-like experience, the agent spotlights featured robust landing pages, with bios, promoted content, and associated listings.

hello@tonyglorioso.com

Berkshire Hathaway Home Services
Developing a new product strategy and digital experience—for both internal and external audiences.

Experience Audit
Conducted a thorough audit of existing digital properties across analytics, content strategy, technology, and creative.

Feature Prioritization
Facilitated a workshop to review areas of focus, personas, and features, then prioritize the core feature set, aligning on a high-level experience strategy.

Feature Prioritization
Workshop to review areas of focus, personas, and features, then prioritize the core feature set, aligning on a high-level experience strategy.

Audience Segmentation and Persona Definition
Conducted user research, audience analysis, and developed personas to define what the experience needs to address.

Simplifying Search
One of the primary priorities identified was to make search easier, while providing relevant market and agent insights.

Elevating Agent Stories
A key marker for success in the new experience was elevating BHHS agents by providing a destination for editorial content.

Agent Spotlight
Creating an almost microsite-like experience, the agent spotlights featured robust landing pages, with bios, promoted content, and associated listings.

hello
@tonyglorioso.com