Apple

Apple

Apple

As a part of multiple engagements with the Apple team, we developed a brand framework, visual language, and both physical and digital experiences for the Apple Ads Platform and its offerings.

Branding, UX Research, Experience Design

Branding, UX Research, Experience Design

Branding, UX Research, Experience Design

Empower Every Story
Creating the brand and messaging framework for Apple Ads.

For today

Consolidate multiple advertising product offerings together under one brand name.

For the future

Broad and flexible enough to support the growth of a platform (e.g. new formats and opportunities).

For Apple

Fits with our current approach to naming. Something that feels consistent with other Apple product offerings.

Designing the Apple Search Ads Visual Identity
3 Ingredients, Combined Many Ways.

Stories

Showing what the product enables, we lean into the “in the moment” glimpses of people realizing their own version of success.

With photography we aspire to be more than just relatable. By capturing the interesting outcomes that a moment of discovery can lead people to, we extend the story in an interesting direction—moving beyond simple relatability.

Frames

The frame is the heart of our composition system, inspired by digital ads themselves. From simple layouts for print to dynamic movement for film, or the web, frames provide us a unified way to layout our stories.

We can design something simple & functional using only one shape, or layer them up to create more expressive compositions.

Blends

A distinct graphic layer based on the colorful abstraction of a story. Blends offer us the ability to have a colorful canvas by filling color fields, a way to transition in and out of stories, flexible graphic elements, dynamic fills for brands, and a graphic element to use in place of photography.

Stories

Showing what the product enables, we lean into the “in the moment” glimpses of people realizing their own version of success.

With photography we aspire to be more than just relatable. By capturing the interesting outcomes that a moment of discovery can lead people to, we extend the story in an interesting direction—moving beyond simple relatability.

Frames

The frame is the heart of our composition system, inspired by digital ads themselves. From simple layouts for print to dynamic movement for film, or the web, frames provide us a unified way to layout our stories.

We can design something simple & functional using only one shape, or layer them up to create more expressive compositions.

Blends

A distinct graphic layer based on the colorful abstraction of a story. Blends offer us the ability to have a colorful canvas by filling color fields, a way to transition in and out of stories, flexible graphic elements, dynamic fills for brands, and a graphic element to use in place of photography.

Developing a vision for digital gift cards
Designing experiences to set the new marketplace standard.

Unboxing Experience

The first image depicts the proposed customized unboxing experience. When a recipient receives an SMS with a custom Apple Box sent from the App Store, they can click the embedded link to unlock their personalized unboxing experience.

Personalizing Gift Boxes

Personalization is the heart of the Apple Box. Every gift box can be custom built or created by Apple based on a user’s preferences. Additional customization settings add magic and context to the experience.

Unboxing Experience

The first image depicts the proposed customized unboxing experience. When a recipient receives an SMS with a custom Apple Box sent from the App Store, they can click the embedded link to unlock their personalized unboxing experience.

Personalizing Gift Boxes

Personalization is the heart of the Apple Box. Every gift box can be custom built or created by Apple based on a user’s preferences. Additional customization settings add magic and context to the experience.

Want to connect?

Tony Glorioso © 2024

Want to connect?

Tony Glorioso © 2024